In this day and age, popular music has set such high standards for how vocals should sound that in order to keep up with the big leagues, there are key elements in your vocal processing that needs to happen. While there is no substitute for starting with a good vocalist and good vocal takes, having your vocals properly tuned will take your track that professional level. Here all vocal tuning is done by hand, and with the greatest of skill, so that only you will know that they have been tuned. To everyone else they will just sound "right".